I'm a behavioral scientist and an assistant professor of marketing at the University of Toronto. I use experimental methods to study human judgments and decisions in a dynamic context and interventions to mitigate them toward improved social and prosocial outcomes. 
 

Much of my work is guided by a motivation to understand behavioral phenomena that are deemed long-standing puzzles in psychology and economics. ​My papers have been published in top-tier peer-reviewed journals including Journal of Experimental Psychology: General, Psychological Science, Journal of Marketing Research, and Journal of Consumer Research, and have been covered by popular media. These include a dedicated article in The Economist featuring the "smile-seeking hypothesis" (Yang & Urminsky, 2018) as a novel explanation for gift giving behaviors and related marketplace inefficiencies. More recently, I have been working with my graduate students on a number of projects to uncover the role of moral intuitions underlying human interactions with Artificial Intelligence (AI). 

 

​Outside of research, I love practicing ballet and hiking. When I have spare time, I often find myself cooking for friends and family (including my cat, μ).