I'm an incoming Ph.D student at the Rotman School of Management, University of Toronto.  My research interests primarily fall under judgment and decision making. Beyond my academic pursuits, I have a passion for singing and ball sports, and I am a chili enthusiast. 

I'm currently an Assistant Professor of Digital Marketing at RMIT Vietnam, after obtaining a PhD in Marketing at NUS. I teach consumer behavior and coordinate a dynamic team of lecturers. My research interests center around consumers' responses to innovation, technology and AI, as well as consumer decision-making. When not engaging in scholarly pursuits, you can find me pacifying my wanderlust through travel, or seeking validation for my good taste in coffee and bad taste in music. 

I am a second-year PhD student at NUS. I am interested in understanding how people make preference inferences from behavioral cues, and how consumer stimuli trigger affective and cognitive responses. Outside of research, I like playing the piano, singing, and exploring different forms of exercises. 

I am currently a Ph.D. student at Tsinghua University and a previous visiting student at NUS. I am interested in various research areas including prosocial behavior, human-AI interactions, and new technologies in marketing. I like playing the Guzheng, a traditional Chinese instrument. 

I'm Assistant Professor of Marketing at Nankai University. I was previously a visiting PhD student at NUS, before completing my PhD at Tsinghua University in 2024. My research interests encompass digital marketing, visual marketing, and prosocial. Outside of academia, I am skilled in playing the guzheng, a traditional Chinese musical instrument. I love Gufeng/Chinoiserie songs, also known as traditional style CPOP music. 

I'm an incoming post-doc at the University of Chicago Booth School of Business, specializing in consumer judgment and decision making. I explore two areas: consumers’ attitudes towards artificial intelligence (AI) and how positive vs. negative information differ in marketing contexts. I graduated from NUS in 2025. 

I am currently an incoming PhD student at NUS, studying Consumer Behavior. My research interests are in consumer decision-making and prosocial behavior. I am a super football fan supporting Bayern Munich. I also like spending my leisure time watching mystery movies and documentaries with my cat and hiking with friends.

I'm a research assistant with an interdisciplinary background in psychology and marketing. I am interested in consumer behavior with a focus on social and dynamic decision-making. My academic goal is to improve consumer and societal well-being through research. Besides that, as an avid amateur photographer, I strive to become the best researcher among photographers and the best photographer among researchers ;)